News:Argos:Croatia: Digital TV Rollout Offering New Channels, Better Picture Quality

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Text of report by Zeljko Rogosic: "Forty new TV channels in Republic of Croatia", published by privately-owned independent weekly Nacional on 26 August

"Come down from the roof and join the digital age," that is the basic message of the one-minute video that all three national television houses will begin to air on 1 September 2008. Actor Filip Rados from Split will thus become the important figure who will open the informative and educational campaign of the Central State Office for e-Croatia in the project that, once realized - allowing for more rational use of bandwidth - will create space for about 40 new television channels by the end of 2010. Through its extensive two- year campaign, the Central State Office for e-Croatia as a coordination body will motivate citizens to prepare themselves for the new age of digital television and the funny television video will advise us that the days of climbing roofs to adjust the antenna and improve the reception of the television signal and picture quality are over and should be forgotten. On 1 January 2011 Croatia will discontinue the analogue terrestrial broadcast television and fully switch to digital broadcasting. This July, the RH [Republic of Croatia] government adopted the Strategy of Switching From Analogue to Digital Broadcast. "As of 1 September 2008, the RH government will begin sending HRK135 [Croatian kuna] coupons to all RTV [radio- television] subscribers in order to cover three quarters of the cost, supporting every owner of a television set in the purchase of a special digital receiver, the set top box.

Red Orbit



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